About us
Our story
Serving Andhra Pradesh for over 50 years
Our history
From radio repairs to pro audio
Established in 1973 by Shaik Jani, Standard Electronics began as a small repair shop specializing in radio servicing, with just one staff member. Built on a foundation of trust, quality workmanship, and a commitment to customer satisfaction, the store quickly gained a reputation for reliable repairs and expert solutions.
Over the years, as technology advanced, so did Standard Electronics—expanding its services beyond repairs to become a full-fledged electronics retailer.
Now led by Shaik Rasheed, the second generation of this family business, Standard Electronics has grown into a well-established brand with multiple branches across Andhra Pradesh. While we have embraced modern advancements, our core values remain the same—offering top-quality electronics, expert repairs, and unmatched customer service.
In 2022, we opened our own manufacturing plant, making servo stabilisers and electronic items. In November 2024, we launched our own brand, ZX Pro, working with manufacturing partners in China.
From our humble beginnings in a small shop to becoming a trusted name in the electronics industry, our journey has been fueled by the support of our loyal customers and a passion for innovation. Whether you're looking for cutting-edge gadgets, reliable components, or expert repair services, Standard Electronics is your go-to destination for all things electronics.
EST. 1973 · VIJAYAWADA
Milestones
Five decades, one family
From a single repair counter in Vijayawada to stores in three cities, a manufacturing plant and a brand of our own.
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1973
Founded in Vijayawada by Shaik Jani
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1990
Expanded services to audio equipment retail
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2005
Shaik Rasheed takes leadership
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2015
Expanded to multiple locations in Andhra Pradesh
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2022
Opened our own manufacturing plant for servo stabilisers and electronic items
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Nov 2024
Launched our own brand, ZX Pro, with manufacturing partners in China
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2025
Looking ahead to further expansion
Mission and values
What we stand for
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Our mission
To provide premium audio experiences through exceptional products, expert knowledge, and outstanding customer service.
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Our vision
To be the most trusted destination for audio enthusiasts worldwide, setting the standard for quality and innovation in the industry.
Our core values
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Quality
We never compromise on the quality of our products or services.
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Integrity
We operate with honesty and transparency in all our interactions.
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Innovation
We embrace new technologies and continuously improve our offerings.
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Customer focus
We put our customers at the center of everything we do.
Why us
Why choose Standard Electronics?
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50+ years of trust
Three generations of customers have relied on us, from our first repair counter to today's showrooms.
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Expert repairs
We started as a repair shop, and repairs are still part of what we do every day.
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Expert advice
Our knowledgeable staff provide personalised recommendations and technical support before and after your purchase.
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Quality products
We stock equipment from established audio brands. See the full list on our products page.
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Stores across Andhra Pradesh
Visit us in Vijayawada, Guntur or Visakhapatnam to see and hear equipment in person.
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Customer focus
Trust and customer satisfaction have been the foundation of our business since day one.
Ready to experience premium audio?
Explore the equipment we carry, or visit one of our stores for a personalised demo.